






www.bayoubellesspirit.com (Web Design)

The brief was to design an identity that embraces their main services: dancing and cheerleading instruction. The identity would be used on t-shirts, stationery, and serve to brand this new studio that was just opening their doors. My idea was to use southern influences (the fleur de lis) mixed with the iconic cheer megaphone and ballet slippers to create a unique branding for this new business. This would allow all aspects of their business to shine and create a look and feel that could be carried throughout other branding materials such as t-shirts or bumper stickers.